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| Autosuggest ABC2013 Oil on wooden alphabet blocks 3 x 3 x 3 cm each |
This playful work, comprises of 26 wooden
alphabet blocks, each representing a letter of the alphabet. An experiment was
carried out through the course of the first 2 months of 2013, starting on te 1st
of January, where each letter of the alphabet was typed into the Google images
search box. The top 5 suggestions (based on popular search terms) from each
letter were taken from the drop down list, and an image from the first page of
the word’s search result page is painted on the sides of the block with the
corresponding letter.
The work thus acts as a snapshot of the
zeitgeist of contemporary society, and of the things, people, places, brands
and issues which the majority of society finds most “searchworthy”. It takes
these entities, that anyone would find faintly familiar, and the images that
children grow up with, and preserves them in oil paint and layers of varnish,
and presents them as toy to be played with, to be explored, browsed, thrown
around and closely inspected. I am not presenting the viewer with what I want
them to see, but rather giving them exactly what they want to see.
"Autosuggest ABC" made it to the top 100 of the 2013 ABSA l'atelier awards.
It will be on exhibition at the Association of Arts Pretoria until 6 April 2013
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